Cookie policy

So-called “cookies” are used on our websites. Cookies are small text files that are stored on your computer’s hard drive by your browser.

Use of cookies

A. Cookies to improve the functionality of our websites
We use cookies, among other things, to better understand how our websites are used and to improve their attractiveness, content and functionality. Cookies, for example, help us to determine which bottoms of our website are visited and for which content users are interested. We use Flash cookies and load time optimization cookies. These so-called “first party cookies” include, in particular, the number of accesses to a page, the number of visited sites, the time spent on our websites, the order of pages visited, the search terms that led to us, the country, region and region If applicable, the city from which access is made, which operating system and Internet browser you are using, and which language settings you use, as well as the share of mobile devices that access our websites. We also record movements, “clicks” and scrolling with the computer mouse to understand which areas of our website visitors are of particular interest. The IP address of your computer transmitted for technical reasons is automatically anonymised and does not allow us to draw your conclusions.
When you visit our website for the first time, we will ask you whether you agree to the setting of cookies by means of a display at the bottom of the screen. You can agree with the corresponding button. If you want to revoke this later, simply delete the cookies in your browser.

b. Cookies for use-based online advertising
We reserve the right to use information obtained through cookies from an analysis of the usage behavior of visitors to our websites in order to display specific advertising for certain of our products on our own websites. We believe that you benefit as a user because we display advertisements or content from which we assume due to your surfing behavior that they fit to your interests and you will be less likely to see any randomly distributed or certain content you are likely to have less Interest.

c. This is to prevent cookies from being stored on your hard disk, or to delete them
You can set your Internet browser to prevent cookies from being stored on your hard drive, or to ask you if you agree to set cookies. You can also delete any cookies you have set at any time. You can find out how to do this in detail in the manual of your browser. An explanation in word and picture can be found for the Internet browsers Firefox, Microsoft Internet Explorer and Google Chrome under this link: http://www.aboutcookies.org/Default.aspx?page=2. If you do not accept the saving of cookies, this may result in functional limitations of our offers.

Third party cookies used by us

(1) Google Analytics
This website uses Google Analytics, a web analytics service provided by Google, Inc., 1600 Amphitheater Parkway, Mountain View, CA 94043, USA (“Google”). Google Analytics uses a specific form of “cookies”, text files that are stored on your computer and which allow an analysis of your use of the website. The information generated by the cookie about your use of this website is generally transferred to a Google server in the USA and stored there. We would like to point out that on this website Google Analytics has been extended by the code “gat._anonymizeIp ();” in order to ensure an anonymous detection of IP addresses (so-called “IP masking”). Through IP anonymisation on this website, your IP address will be abbreviated by Google within the territory of the EU or the Contracting States of the European Economic Community. Only in exceptional cases will the full IP address be transferred to a Google server in the US and abbreviated there.
Google will use this information on our behalf to evaluate your use of this website, to compile reports on website activity, and to provide other services related to website usage and internet usage against the website operator. The IP address provided by your browser as part of Google Analytics will not be merged with other Google data. You can prevent the storage of the cookies by means of a corresponding setting of your browser software, see above paragraph 7. c. You may also prohibit the transmission to Google of any data (including your IP address) related to your use of the Website (including your IP address), as well as the processing of such data by Google by using the link at http: // tools. Google.com/dlpage/gaoptout?hl=en Download and install the available browser plug-in. For more information on terms of use and privacy, please visit http://www.google.com/analytics/terms/en.html or http://www.google.com/intl/en/analytics/privacyoverview.html .

(2) Google Adwords
This site uses Google AdWords, Google Analytics, and Google AdWords Conversion Tracking. Google AdWords stores a cookie for conversion tracking on the hard disk of your computer (so-called “conversion cookie”) when you click on a Google-served ad. These cookies lose their validity after 30 days and do not serve for personal identification. If you visit certain pages on our site, Google may recognize that you clicked on the ad and were redirected to this page. The information obtained through conversion cookies is used to create statistics for AdWords customers using conversion tracking. We will use these statistics to see the total number of users who have clicked on the Google-linked ad and have viewed a page with a conversion tracking tag. However, we do not obtain any information that allows the personal identification of users. We can not assign the obtained data to specific users.
In addition to conversion tracking, we also use the features

  • remarketing
  • Target groups with common interests
  • Custom target groups with common interests
  • Ready target groups
  • Similar target groups
  • Demographic and geographic orientation.

With Google’s remarketing feature, we reach users who have already visited our site. In this way, we can present our advertising target groups, which are already interested in our products or services. AdWords also determines the common interests and characteristics of the users of our site through Google’s (“Display Network”) advertising network over the last 30 days, as well as through the contextual search engine. Based on this information, AdWords will then find new potential customers for marketing purposes whose interests and characteristics are similar to those of our site users. Target group specific remarketing is achieved through the combined use of cookies, such as Google Analytics cookies and Google DoubleClick cookies.

For more information about Google AdWords terms of use and privacy, please visit this link: http://www.google.com/policies/technologies/ads/ .

(3) Google DoubleClick
We use Google’s DoubleClick feature on our websites to evaluate the use of the website and to allow Google and other advertisers working with DoubleClick to provide you with user-relevant advertising. A cookie is installed on the hard disk of your computer. This cookie is used to assign a pseudonym identification number to your browser, as well as to collect information about the advertisements displayed in your browser. The information collected by the cookie about your use of websites is generally transferred to a Google server in the USA and stored there. Based on the collected information, your browser will be assigned to relevant categories. These categories are used to advertise interest-based advertising.
In addition to changing your browser settings, you can also use a browser plug-in to permanently disable the DoubleClick cookie. The plug-in keeps your disabling settings for this browser, even if you delete all cookies. To permanently disable your browser, please visit: https://www.google.com/settings/ads/plugin?hl=en
By using our website, you consent to the use of the DoubleClick cookie and thus to collect, use and store usage data for you in the manner described above. Further, you agree that your data will be stored in cookies beyond the end of the browser session and that you may be called up again at your next visit to the website. You can revoke this consent at any time with effect for the future by deleting the DoubleClick cookie and the permanent deactivation.

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